Rocketalk is the biggest social network operating in India, with a bias to a mobile first engagement model. Rocketalk wanted to re-engineer the corporate website to become a platform for customer acquisition beyond its Indian marketplace. I led the project with the CEO of Rocketalk to analyse the usage patterns of their existing corporate website and used the results to redefine the architecture and underpin a full redesign.
The updated site more accurately reflected the user journey and refocussed the site as a platform to drive user sign ups, app downloads and significantly extend the scope of the customer support facilities.
