Interesting article from The Branding Insider discussing the merits of the humble Logo in the brand building murk of social, online, tv, radio and offline.
The snippet below gives an oversight of the content…
Contrary to what many believe, the logo is still the main event in communicating the essence of what a brand represents. Within our obsessively condensed attention spans, the logo is more important than ever.
Make no mistake, logos are ubiquitous and so are their creators. In an era of $100 logo design and crowd sourcing, one might conclude the discipline of logo creation has been reduced to automated assemblies of database centered type fonts, symbols, icons and pictograms. Seemingly, anyone with a flair for color and arrangement ought to be able to cobble together a decent logo.
Many big name brands have recently tweaked their logos in a crowd-sourced craze to connect with their customers (think Gap and JC Penney). Seemingly brand owners have devalued the importance of their logos through their adoption of these online easy-do-it yourself-generic-creativity-generating portals. As a result, web sites like HP’s Logoworks have become thriving businesses.
Have a read and see what you think.