This is the presentation I gave at the wearable futures conference 2012 (www.wearablefutures.com) organised by the Smart Clothes and Wearable Technology research centre at University of Wales Newport.
Ill be giving an expanded version at Innov_Ex 2012 on 16th April 2012 and then working the whole thing up into a full paper to be presented at the Textile Institute world conference to be held in Malaysia in mid may 2012. The full paper will be published in the Textile Institute World Conference Proceedings and Ill also post a full copy here as HTML text and PDF for download.
The development of smart clothes and wearable technology for the active ageing involves a range of skilled contributors from diverse areas of expertise producing a complex product aimed at an audience who may not fully understand the technical and functional properties and language. This paper will examine the case for a shared language within the domain and provide pointers to the way forward.
In this short clip I will be showing how easy it is to get your InDesign content to your iPad using the Adobe Digital Publishing Suite. Specifically I will be showing how you can create a single one-off issue in three easy steps.
Step 1 – The Folio Builder Panel in Adobe InDesign
Step 2 – The Adobe Digital Publishing Suite Folio Producer
Privacy is an important thing. I mostly like my own privacy and I try to be respectful of the privacy of others. It was then, with some interest that I discovered that my iPhone had been tracking my movements by triangulation of network cells, and with a bit more interest that I discovered that the data could be easily mapped. The visualisation shows my movements around the UK over a period of nine months in 2011. If you are interested…
The poster was designed for the University of Wales BA (Hons) Graphic Design Alumni exhibition organised and curated by Paul Morris to celebrate the sad closure of one of the longest established (42 years) and most successful and popular programmes at the University.
This poster was displayed as my entry in the final EPSRC “ICT Pioneers competition 2011″. I was very surprised to be nominated as a finalist as my work is grounded in social and design related issues rather than engineering and physical sciences. Nonetheless I was very pleased to be selected as one of the finalists.
This research aims to break down the communication barriers between different disciplines in the emerging field of smart clothes and wearable technology. In doing so it will propose a new cross- disciplinary co-design working methodology in this field and develop a knowledge conduit methodology to the end user. The research will help to facilitate the successful development of smart clothes and wearable technology for the active ageing. By helping this group to remain more active for longer, the research has the potential to add to the well being of this fastest growing sector of the population and may contribute to the lessening of the burden on support services for the ageing population in the future.
Design has a rich iconographic based tradition of information transfer with its roots stretching back many millennia. This topic is evolving into a new on and off screen visual language embedded in our daily interaction with an ever-expanding range of physical and virtual tools. There is a need to be able to interpret the information presented through this new language with the result that vital meaning can be “lost in translation” between the conceptual development of the product and the amalgamation of technical functionality and needs of the end user. This is particularly important in emerging disciplines such as Smart Clothes and Wearable Technology, bringing together a wide range of cross-disciplinary skills and technical expertise. The challenge is particularly evident when attempting to create an understanding of potentially complex technical functions and benefits within the smart clothes space when addressing niche vertical markets such as the active ageing, where the “end user” may not be familiar with either the terminology or the emerging visual language.
The paper was presented by myself at the Design Principles and Practices conference in Rome – January 2011
Great Article from Eclipse Creative – no apologies for lifting this from their blog. Its a great read. Head over to the original blog for more info…
Social media is common place in most marketing strategies these days and it’s no wonder why when companies claim that visitors to a website are statistically more likely to convert when visiting from a social networking site.
The appeal of social media is great! A profile costs nothing to set up in monetary terms and paired with the sheer number of users on these sites, companies can follow their target audiences into the online social world. So far many have used it well enough to start reaping some very significant benefits.
However by getting involved in social media, many companies have made some drastic mistakes and it’s up to us to learn from this and take on board what NOT to do when using social media. This post is a list of tips to prevent you from making the same mistakes, as the unfortunate few (in no particular order):
Mistake #1 – Not having clear objectives
You know you want to use Social Media and where you want to set up your business profiles, so you dive right in and get set up… now what?
Well, as with most areas of business, planning what you want to achieve from the offset is the only way you can effectively use social media. Think about your businesses overall goals and objectives and your current marketing strategy… How can Social Media fit into this?
When setting your Social Media objectives, make sure they are ‘S.M.A.R.T.’: Specific, Measurable, Achievable, Realistic, Time-based. This will help really focus why you are embracing Social Media.
Mistake #2 – Not setting KPIs
How can you tell if your social media efforts are working effectively based on your original objectives? You must clearly identify and monitor the Key Performance Indicators (KPIs). As with objectives, set these before you embark on your social media journey otherwise you will never be able to measure if what you’re doing is working.
Social Media KPIs can include things like: Inbound site traffic from social sites, the number of fans/followers, the number of links shared by fans/followers, the number of user engagements (like’s, comments, RTs etc), a reduction in customer complaints, an increase in the number of enquiries, the number of leads generated, the number of business partnerships gained and so on.
Mistake #3 – Not spending enough time on building relationships
If you’re using Social Media please make sure you commit to it and spend time building relationships with your audience, engaging with them on a regular basis. The more time you spend building relationships, the greater your chances are of achieving your original objectives.
In a recent report the majority of businesses investing 6 to 10 hours per week in social media are likely to see improvements in their campaigns. The report confirms that the more time marketers spend on social media the bigger the benefits can be.
Mistake #4 – Shouting
This is when businesses and users only talk about themselves and don’t care what you have to say… It’s all about them!
Let’s think about the key word in Social Media for a second – ‘Social’. By its very definition, it means ‘interaction between humans’ so when companies use social media to only talk about themselves, it’s like being sat at work next to a loud mouthed employee, that keeps going on and on about how great they are and that everyone should think like them! Annoying right? But in the world of Social Media you have a very simple option, if you don’t want to listen any more you can simply ‘un-like’ or ‘un-follow’, et viola, no more annoying content – simple!
As a business you need to ensure that you are not shouting at your audience, people will simply switch off and stop listening all together. Engage with your fans and followers, give them interesting and exciting content (not necessarily always directly about your business), build ongoing relationships with them and listen to what they have to say… after all they are the people that are going to keep your business going.
Mistake #5 – Stream flooding & starving
Ah, this is one of my pet hates – Stream Flooding! It’s when you won’t hear anything from a business for a while and then all of a sudden you get an abundance of updates in the space of 5 minutes and your stream is completely flooded by their updates.
Instantly this says to me the business doesn’t care about using social media to engage with its users, it simply says they have a spare 5 minutes to jump online and pump out a list of shouty messages and that’s their ‘social media’ done… time to un-follow methinks!
The opposite to stream flooding, as you may have already guessed, is stream starving. This is when you hardly receive any updates or content from the business at all. This again suggests a similar thing to stream flooding, the business isn’t really committed to social media and doesn’t appear to have the time to care about its fans / followers.
I get frustrated by people being mislead by bad advice like “you MUST update your status at least 5 times a day, at the same time, each day”… Statistically, on the contrary! As Dan Zarrella explains, less is more when it comes to Facebook.
Ultimately there is no golden rule for all businesses to adhere to when it comes to updating users with content, as every business will be different. Over time you will begin to learn how much content is too much / little for your fans. By using built in reporting tools such as Facebook Insights and the imminent release of Twitter’s Analytics you can statistically identify your optimum engagement times and offer a steady stream of messages and interactions.
Mistake #6 – Expecting results overnight
Remember the saying ‘Rome wasn’t built in a day’?
You need to be patient when embracing Social Media, it can take months to build up your fan base… unless you’re Charlie Sheen, of course!
Think of it as you would when meeting new people and potential clients. You wouldn’t expect to sell something to them immediately after shaking their hand would you? So again, don’t expect to sell something immediately to your new-found fans online. Build relationships with them and court them just as you would offline, engage with your online communities to organically generate exposure, opportunities and sales… and always remember they are just one click away from leaving you!
Mistake #7 – Not promoting your social media presence
It’s a common phrase “social media isn’t really working for me” but when asked what they are doing to promote their presence the response is “Well, I’ve set up my profile and update it all the time, that’s it… isn’t it?” This is not what I would call ‘promoting your social media’ this is what I would call ‘setting up your social media’. To start building a fan base and to increase your exposure you need to incorporate your profiles into other channels too.
Here are just a few ways you can easily promote your social media presence:
Include links / icons / widgets on your website
Include links in the footer of your emails
Include links in your signature on forums
Add the links to all of your company stationary
Include links on your printed media
Email your database with a message specifically dedicated to the ‘launch’ of your social media profiles
Paid ads on Social sites
Paid Search Advertising
Direct Mail pieces to existing clients
Remember: If you don’t tell people about it, how are they going to know?
Mistake #8 – Not listening
This is similar to mistake #4 – engaging in conversations online means you need to listen to what people have to say, be it good or bad.
For me, there are two types of not listening here. The first being you are hearing what is being said but you’re not actually listening. By ignoring what people are saying, you can indirectly spur on negative comments and before you know it, a couple of negative comments have now whipped up a frenzy of angry users fueling even more negative comments – at this point you have a serious problem on your hands.
The second type of not listening is when you are not even trying to hear what people are saying about you. The benefits of listening to your fans are far greater than not listening, for instance you can gain insights into what they actually want and not what you think they want.
There are many tools to help you listen. You can manually search on most sites and you can also use free tools such as Tweetdeck & Hootsuite to monitor tweets containing specific keywords or hashtags for Twitter. There are also tools like Social Mention and Trakur that allow you to save searches and receive email alerts of any mentions across all social media sites and blogs and many paid tools too such as Radian6.
Mistake #9 – Not thinking before you post
When engaging in conversations online you need to remember that what you say will remain online. Even if you delete it, the damage could have already been done! Posting inappropriate content like designer, Kenneth Cole did during the Egyptian Protests, could leave you very red faced and desperately needing to make a hearty apology…
Mistake #10 – Letting inexperienced or short-tempered staff handle your online presence
Nestle have famously made some of the biggest social media mistakes of all time. Their social media campaign went horribly wrong when Greenpeace made an online viral attack on the company, which was handled terribly. This (as bad as it already was) was made even worse by their representative in charge of their Facebook account. A conversation with its customers was handled more like a cocky teenage rather than a professional multi-million pound company – this is one of those ‘I can’t believe that just happened’ moments:
Mistake #11 – Not using the right tools
You could have the most amazing, engaging messages for people but if you’re talking in the wrong place, it’s a wasted opportunity. If you know your target audience is all based on LinkedIn, why waste your efforts setting up a Facebook page and trying to get everyone there? Go to where your audience already is and join in the conversation there. By all means set up profiles on other platforms too but really focus your time on the ones where you know people are engaged and you can get your message across.
Mistake #12 – Not reviewing / analyzing your social media strategy
By setting clear objectives and KPIs at the start of your social media strategy you are able to statistically review and analyse how well you’re performing later on. By doing this you can identify new opportunities and highlight things that are working well or not working as you’d originally hoped.
Optimising your strategy is a key part of progressing your business online and without reviewing and analyzing what you are currently doing, your social media presence can become stale, loose you money and eventually you could be left with a base of unengaged, unconnected and totally uninterested users – very sad!
Here are 4 simple steps that can help you optimize your Social Media Strategy: Test new ideas, Analyse the results, Refine the initial ideas, Repeat the process
So there you have it, a list of 12 social media mistakes to avoid. What do you think? From your experience are there any more mistakes that you can think of?
A great infographic about jobs at Google. If you go for it, good luck, the process sounds very arduous, but if you get there – well done. The jobs are no doubt amazing and hard work, the rewards are fantastic.
Ok, I like technology, could even be said that I love technology. Ive been using macs for design work since 1988 when we had a MAC II and an SE. We had what I seem to remember what was a beta copy of illustrator 88, direct from the new Adobe European office in Holland, and we were working with a very very early cut of Adobe PageMaker, soon the be usurped by Quark Express, then subsequently beaten into second place by our dear friend InDesign. Hey we even had the predecessor to Photoshop, the name of which I cant remember, although I do remember that it was black and white – not even greyscale. Wow when Photoshop 1 was released were we happy…
Anyway, I caught this image the other day when I was changing trains at Cardiff Central and I seriously did a double take. Now, I actually quite like the idea of QR codes, ive even snapped a couple with my phone to link to the websites that they point at, but seriously guys, this is insane! I cant believe that someone actually proposed this, and I cant believe that someone green-lighted it and authorised the spending of hard earned on it. Unbelievable. Well I think so anyway, you make your own mind up…
If you are thinking about doing this… in a word… DONT!