13th Dec2012

Installing Adobe digital publishing tools for InDesign

by veedubdave

Great page lifted from the Adobe Website:


The Adobe Digital Publishing Suite is available for InDesign CS5, InDesign CS5.5, and InDesign CS6. To install the full set of tools for InDesign CS6, run the DPS Desktop Tools installer by choosing Help > Updates in InDesign. To install the full set of digital publishing tools for InDesign CS5/CS5.5, two separate installations are required. Install both the Folio Producer tools and the Folio Builder panel.

AIR 2.x is required to run AIR applications such as the Desktop Viewer. The most current version of AIR is available at http://get.adobe.com/air/.

If you experience problems installing the tools, see Installation Issues.


Installing the DPS Desktop Tools (InDesign CS6)

  1. In InDesign, choose Help > Updates, and update DPS Desktop Tools.
  2. The DPS Desktop Tools installer installs the Folio Overlays panel, the Folio Builder panel, a required InDesign plugin, and the Desktop Viewer.

Note: Whenever a new version is released, it can take a few days for the newest installer to be included in the InDesign Updates installer. During this period, you can update the DPS Desktop Tools by clicking the link in the Folio Builder panel or by downloading the most current installer from the DPS Dashboard or the Adobe Downloads page.

Installing the Folio Producer tools and Folio Builder panel (InDesign CS5/CS5.5)

Exit InDesign. Then:

Install the DPS Tools.

  1. Windows: Download Folio Producer tools (Windows)
  2. Mac OS: Download Folio Producer tools (Mac OS)

Install the Folio Builder panel.

  1. Windows: Download Folio Builder panel (Windows)
  2. Mac OS: Download Folio Builder panel (Mac OS)

Installing the Adobe Content Viewer on a mobile device

If you have an iPad, an Android device, or a PlayBook, install the most current version of the Adobe Content Viewer from the store. In the store, search for “Content Viewer.”


Updating the DPS Desktop Tools (InDesign CS6)

Whenever a new set of tools is released, choose Help > Updates in InDesign and update the DPS Desktop Tools. If you need to create folios that are compatible with an earlier viewer (v20 or later), you can use the Folio Builder panel to target that viewer version.


Updating the Folio Builder panel and/or the authoring tools (InDesign CS5/CS5.5)

The Digital Publishing Suite tools are updated frequently. Whenever there is a new release, the Folio Producer Service is updated on the web. There is a separate installer for the Folio Builder panel so that you can update the panel without updating your tools. Whenever Adobe updates the web client, update the Folio Builder panel to make sure that the web client and the Folio Builder panel remain in sync.

Note that updating the Folio Builder panel does not update your authoring tools.


The Folio Builder panel updates are available on the Adobe Downloads pages:

Windows: Download Folio Builder panel (Windows)

Mac OS: Download Folio Builder panel (Mac OS)

You also have the option of updating the authoring tools when a new version is released. When you update the authoring tools, any folio you publish is not compatible with any pre-v20 viewer version. For v20 viewer versions and later, update the authoring tools, and you can specify the viewer version when you create a folio. See Create a folio.

With InDesign CS5/CS5.5, you may need to revert to a previous set of Folio Producer tools to be compatible with an older custom viewer (v19 or earlier). Uninstall the Folio Producer tools, and then download and install the appropriate version. Older tools are available on these pages:

Windows: Archive of older Folio Producer tools (Windows)

Mac OS: Archive of older Folio Producer tools (Mac OS)

To see a table that matches tool versions to viewer versions, see the Please update your app tech note.

24th Nov2012

Personal vs professional social web

by veedubdave

Had a very interesting and productive discussion with my photography for fashion and advertising students this week about the balance between their personal and professional social web, and where the break points lie. Many haven’t really considered the issue, which in itself was an interesting discussion point.

Think I will have to give it more consideration and revisit this post to discuss it in more detail after I have had more time with the students.


13th Jan2012

A Great bit of Language

by veedubdave

I stumbled across this comment in a forum the other day (sorry I cant remember where it was), and it made me smile. I know I shouldn’t take the mickey, as it is much better attempt at English than my own derisory second language skills, but it just tickled me….

And the shopkeeper told me that the card is of 2GB, but it shows me the no space everytime and not able to upload any song or anything else. I have argument with the shopkeeper and he just lingering down.

I just love the killer phrase “and he just lingering down”. Superb, Ill have to try that in a paper sometime.

12th Jan2012

Excellent Short Article on Passive vs Active Writing

by veedubdave

One for all the students out there. An excellent short article on passive vs active writing


I have copied the complete text here for those who cant be bothered to click through to the original site:

Active and passive voices refer to the relationship between the subject and the verb. In an active sentence, the subject is doing something. In a passive sentence, the subject does nothing; it is acted upon.

Although there are occasions when the passive voice is appropriate, it can also sound dull and wordy. The passive voice has its specific uses in writing, but most of your writing will not need the passive voice, because the active voice makes your writing stronger and livelier.

To switch from passive to active voice is really very simple. Instead of having something happen to the subject, you make the subject do something.

The pizza was eaten by the girls. (passive)
The girls ate the pizza. (active)

Sometimes you may be tempted to use the passive voice to avoid a first person point of view. The result can be stilted and awkward.

The house was cleaned, the fish were fed, and then the expensive vase was broken. (passive)
I cleaned the house, I fed the fish, and then I broke the expensive vase. (active)

In other words, ask yourself “who kicked whom?”

If you find you are using the passive voice in your writing, here are three steps to help you turn a passive sentence into an active one.

1. The original object becomes the subject (the star of the sentence).
2. The to be form + -en or -ed ending is removed from the active verb (was + eaten, was played).
3. The original subject becomes the direct object (the person or thing on which the subject acts).

This is much easier than it sounds. Let’s turn a passive sentence into an active sentence.


The cookie            was eaten            by John.
     v.                               s.                        o

In this sentence cookie is the subject, was eaten is the verb, and John is the indirect object. To make this sentence active we need to turn the object, John, into the subject.

John ate the cookie. (Active)

The cookie is a direct object because it is the thing being acted upon by the subject, John. He is eating the cookie.

There are certain times when it is appropriate to use the passive voice. The first is when you do not need to know who did something, or when we don’t know who did it.

My car was stolen yesterday. (passive)

Someone stole my car yesterday. (active)


You can also use the Passive Voice in incidents of tragedy, accident or violence.

She was kidnapped. (passive)

Someone kidnapped her. (active)


Change the following sentences to the active voice.

  1. A Republican will be elected as mayor by the public next year.
  2. A batch of cookies was made by my son this morning.
  3. The subway fare will be raised to $1.50 next week by the city.
  4. The play has been called witty and warm by well-known and knowledgeable critics.
  5. The pumpkin was tossed off the bridge by that group of trick-or-treaters.
  6. My book was dropped off at the library.
  7. An example of a passive sentence was demanded by the professor.
  8. The guitar was played by the musician.

This handout is based on the following texts:

Harper, Vincent F. Essentials of English. 4th ed. Barron’s, USA. 1990.

Kolln, Martha.Understanding English Grammer.2nd ed. MacMillan Publishing Company, New York. 1986.

For further reference, see the following books:
Beason, Larry and Mark Lester. A Commonsense Guide to Grammar and Usage. 2nd ed.  Boston: Bedford. 2000.
Holschuh, Louis W. The Functions of English Grammar. New York: St. Martin’s. 1991.

08th Nov2011

Great Resource for Professional WordPress Themes

by veedubdave

Good selection of professional WordPress Themes  – most need payment but there are a few good free samples to wet your appetite… Woo Themes

06th Nov2011

Mobile WordPress Themes for iPhone, Android, & Blackberry

by veedubdave

Selection of great professionally designed mobile themes for WordPress – http://www.wptap.com/

02nd Nov2011

Mega Infographic about Inbound Marketing

by veedubdave

Way to big to put up here so check it out at the source

02nd Nov2011

12 Social Media Mistakes – Great Article from Eclipse Creative

by veedubdave

Great Article from Eclipse Creative – no apologies for lifting this from their blog. Its a great read. Head over to the original blog for more info…

Social media is common place in most marketing strategies these days and it’s no wonder why when companies claim that visitors to a website are statistically more likely to convert when visiting from a social networking site.

The appeal of social media is great! A profile costs nothing to set up in monetary terms and paired with the sheer number of users on these sites, companies can follow their target audiences into the online social world. So far many have used it well enough to start reaping some very significant benefits.

However by getting involved in social media, many companies have made some drastic mistakes and it’s up to us to learn from this and take on board what NOT to do when using social media. This post is a list of tips to prevent you from making the same mistakes, as the unfortunate few (in no particular order):

Mistake #1 – Not having clear objectives

You know you want to use Social Media and where you want to set up your business profiles, so you dive right in and get set up… now what?

Well, as with most areas of business, planning what you want to achieve from the offset is the only way you can effectively use social media. Think about your businesses overall goals and objectives and your current marketing strategy… How can Social Media fit into this?

When setting your Social Media objectives, make sure they are ‘S.M.A.R.T.’: Specific, Measurable, Achievable, Realistic, Time-based. This will help really focus why you are embracing Social Media.

Mistake #2 – Not setting KPIs

How can you tell if your social media efforts are working effectively based on your original objectives? You must clearly identify and monitor the Key Performance Indicators (KPIs). As with objectives, set these before you embark on your social media journey otherwise you will never be able to measure if what you’re doing is working.

Social Media KPIs can include things like: Inbound site traffic from social sites, the number of fans/followers, the number of links shared by fans/followers, the number of user engagements (like’s, comments, RTs etc), a reduction in customer complaints, an increase in the number of enquiries, the number of leads generated, the number of business partnerships gained and so on.

Mistake #3 – Not spending enough time on building relationships

If you’re using Social Media please make sure you commit to it and spend time building relationships with your audience, engaging with them on a regular basis. The more time you spend building relationships, the greater your chances are of achieving your original objectives.

In a recent report the majority of businesses investing 6 to 10 hours per week in social media are likely to see improvements in their campaigns. The report confirms that the more time marketers spend on social media the bigger the benefits can be.

Mistake #4 – Shouting

This is when businesses and users only talk about themselves and don’t care what you have to say… It’s all about them!

Let’s think about the key word in Social Media for a second – ‘Social’. By its very definition, it means ‘interaction between humans’ so when companies use social media to only talk about themselves, it’s like being sat at work next to a loud mouthed employee, that keeps going on and on about how great they are and that everyone should think like them! Annoying right? But in the world of Social Media you have a very simple option, if you don’t want to listen any more you can simply ‘un-like’ or ‘un-follow’, et viola, no more annoying content – simple!

As a business you need to ensure that you are not shouting at your audience, people will simply switch off and stop listening all together. Engage with your fans and followers, give them interesting and exciting content (not necessarily always directly about your business), build ongoing relationships with them and listen to what they have to say… after all they are the people that are going to keep your business going.

Mistake #5 – Stream flooding & starving

Ah, this is one of my pet hates – Stream Flooding! It’s when you won’t hear anything from a business for a while and then all of a sudden you get an abundance of updates in the space of 5 minutes and your stream is completely flooded by their updates.

Eclipse Creative Social Media Mistakes Stream Flooding

Instantly this says to me the business doesn’t care about using social media to engage with its users, it simply says they have a spare 5 minutes to jump online and pump out a list of shouty messages and that’s their ‘social media’ done… time to un-follow methinks!

The opposite to stream flooding, as you may have already guessed, is stream starving. This is when you hardly receive any updates or content from the business at all. This again suggests a similar thing to stream flooding, the business isn’t really committed to social media and doesn’t appear to have the time to care about its fans / followers.

I get frustrated by people being mislead by bad advice like “you MUST update your status at least 5 times a day, at the same time, each day”… Statistically, on the contrary! As Dan Zarrella explains, less is more when it comes to Facebook.

Ultimately there is no golden rule for all businesses to adhere to when it comes to updating users with content, as every business will be different. Over time you will begin to learn how much content is too much / little for your fans. By using built in reporting tools such as Facebook Insights and the imminent release of Twitter’s Analytics you can statistically identify your optimum engagement times and offer a steady stream of messages and interactions.

Mistake #6 – Expecting results overnight

Remember the saying ‘Rome wasn’t built in a day’?

You need to be patient when embracing Social Media, it can take months to build up your fan base… unless you’re Charlie Sheen, of course!

Think of it as you would when meeting new people and potential clients. You wouldn’t expect to sell something to them immediately after shaking their hand would you? So again, don’t expect to sell something immediately to your new-found fans online. Build relationships with them and court them just as you would offline, engage with your online communities to organically generate exposure, opportunities and sales… and always remember they are just one click away from leaving you!

Mistake #7 – Not promoting your social media presence

It’s a common phrase “social media isn’t really working for me” but when asked what they are doing to promote their presence the response is “Well, I’ve set up my profile and update it all the time, that’s it… isn’t it?” This is not what I would call ‘promoting your social media’ this is what I would call ‘setting up your social media’. To start building a fan base and to increase your exposure you need to incorporate your profiles into other channels too.

Here are just a few ways you can easily promote your social media presence:

  • Include links / icons / widgets on your website
  • Include links in the footer of your emails
  • Include links in your signature on forums
  • Add the links to all of your company stationary
  • Include links on your printed media
  • Email your database with a message specifically dedicated to the ‘launch’ of your social media profiles
  • Paid ads on Social sites
  • Paid Search Advertising
  • Direct Mail pieces to existing clients

Remember: If you don’t tell people about it, how are they going to know?

Mistake #8 – Not listening

This is similar to mistake #4 – engaging in conversations online means you need to listen to what people have to say, be it good or bad.

For me, there are two types of not listening here. The first being you are hearing what is being said but you’re not actually listening. By ignoring what people are saying, you can indirectly spur on negative comments and before you know it, a couple of negative comments have now whipped up a frenzy of angry users fueling even more negative comments – at this point you have a serious problem on your hands.

The second type of not listening is when you are not even trying to hear what people are saying about you. The benefits of listening to your fans are far greater than not listening, for instance you can gain insights into what they actually want and not what you think they want.

There are many tools to help you listen. You can manually search on most sites and you can also use free tools such as Tweetdeck & Hootsuite to monitor tweets containing specific keywords or hashtags for Twitter. There are also tools like Social Mention and Trakur that allow you to save searches and receive email alerts of any mentions across all social media sites and blogs and many paid tools too such as Radian6.

Mistake #9 – Not thinking before you post

When engaging in conversations online you need to remember that what you say will remain online. Even if you delete it, the damage could have already been done! Posting inappropriate content like designer, Kenneth Cole did during the Egyptian Protests, could leave you very red faced and desperately needing to make a hearty apology…

Eclipse Creative 12 Social Media Mistakes Kenneth Cole Twitter Mistake

But even with an apology, you may still face a bombardment from unhappy clients (now probably ex-clients):

Eclipse Creative 12 Social Media Mistakes Kenneth Cole Twitter Mistake Facebook Apology

Mistake #10 – Letting inexperienced or short-tempered staff handle your online presence

Nestle have famously made some of the biggest social media mistakes of all time. Their social media campaign went horribly wrong when Greenpeace made an online viral attack on the company, which was handled terribly. This (as bad as it already was) was made even worse by their representative in charge of their Facebook account. A conversation with its customers was handled more like a cocky teenage rather than a professional multi-million pound company – this is one of those ‘I can’t believe that just happened’ moments:

Eclipse Creative 12 Social Media Mistakes Nestle Greenpeace Facebook

Mistake #11 – Not using the right tools

You could have the most amazing, engaging messages for people but if you’re talking in the wrong place, it’s a wasted opportunity. If you know your target audience is all based on LinkedIn, why waste your efforts setting up a Facebook page and trying to get everyone there? Go to where your audience already is and join in the conversation there. By all means set up profiles on other platforms too but really focus your time on the ones where you know people are engaged and you can get your message across.

Mistake #12 – Not reviewing / analyzing your social media strategy

By setting clear objectives and KPIs at the start of your social media strategy you are able to statistically review and analyse how well you’re performing later on. By doing this you can identify new opportunities and highlight things that are working well or not working as you’d originally hoped.

Optimising your strategy is a key part of progressing your business online and without reviewing and analyzing what you are currently doing, your social media presence can become stale, loose you money and eventually you could be left with a base of unengaged, unconnected and totally uninterested users – very sad!

Here are 4 simple steps that can help you optimize your Social Media Strategy: Test new ideas, Analyse the results, Refine the initial ideas, Repeat the process

So there you have it, a list of 12 social media mistakes to avoid. What do you think? From your experience are there any more mistakes that you can think of?

01st Nov2011

Problems with iOS5 upgrade on iPhone 4 – Lost Contacts and Calendars

by veedubdave

I upgraded my iPhone 4 to iOS5 yesterday and immediately had some problems. The upgrade seemed to want me to create an iCloud account and wouldnt let me finish the set up without the iCloud account, so I went ahead and tried to set it up. The phone immediatley decided to back up to iCloud.

When the phone restarted after the upgrade and iCloud back up I had lost my contacts and my calendar items (all of them) from the phone. PANIC….

Several minutes of googling and I uncovered the following very interesting information on Sean Walther’s blog, and I tried most of these fixes. None of them worked. I then figured that perhaps as im still running Snow Leopard (10.6.8) that maybe I shouldn’t have let my phone try to set up an iCloud account. The process didn’t complete and i sensed that something wasn’t right at the time.

Fortunately I hadn’t allowed the phone to back upto iTunes after the iOS5 upgrade, so I was able to pop into iTunes and force iTunes to restore the contacts and calendar items back to my phone using the “Advanced” pane in the “info” optionwhen selecting my iPhone in iTunes.

Click on your iPhone on the left, then select Info > Advanced and let iTunes restore your contacts and calendars. Seems to work and my phoen seems to be backing up correctly to iCloud (even though I cant access it at the moment. I feel an upgrade to Lion coming on…


advanced restore to iPhone in iTunes

I hope some of this is useful to someone else. The stuff below is copied verbatum from Seans blog, so thank him for these other tips, and pop over there for a whole load of other useful stuff.


Thought I’d post something specifically regarding iOS 5, and some solutions that are out there. Personally I had no problems upgrading, and think losing contacts may just be because the initial “sync” hasn’t gone through yet (remember an iOS upgrade resets your phone to base iOS 5, then imports your information after).

Please post a comment if something works for you (and maybe which iPhone you have, and your carrier). I’ve found comments extremely useful in determining what does and doesn’t work.

Solution #0 – My Fix Without Trying It

Sorry to throw this in, but I feel the contacts disappearing is just because your phone isn’t done syncing:

Connect your iPhone to iTunes
Click on your iPhone in the left panel under devices
Click “Sync” in the lower right corner.
Please give your phone a chance to restore. Remember, a new OS means a fresh install, and restoring a backup. If you interrupt that (as I did) you may not have all your apps, settings, songs, etc.

Solution #1 – The Text Message Fix

This seems to be the most popular solution if you can see your contacts in your text messaging:

Open a recent Text Message
Tap the top of the screen (scrolls to the top of the message)
Tap “Contact”
Edit the contact in some way (add an email, new fake phone number or something, you can delete later
Hit the “Back” button
You should have your contacts back. Please delete the “edit the contact in some way” if you don’t want it.

Solution #2 – The iCloud Fix

This is probably related to problems with iCloud:

Go to “Settings”
Click on “iCloud” (it’s in the app section if you scroll down)
Turn off your settings
Turn them back on
Again, this probably triggers a “re-sync” with iCloud to force contacts back

Solution #3 – The Import from SIM Fix

This fix relies on you storing contacts in your SIM card most likely:

Go to “Settings”
Click on “Mail, Contacts, Calendars”
Click “Import SIM Contacts”
I wouldn’t rely on this as it may vary based on carrier.

Solution #4 – Reset Your iPhone (Thanks Josh — see comments)

This fix was submitted by a commenter, and it worked for him (basically the same as everything … reset and force a sync):

Make sure you are connected to iTunes and online
Turn off your iPhone
Turn it on again
iPhone should sync automatically (this could take time, don’t interrupt it!)
Hope it works!

Solution #5 – Restore Your iPhone

This fix submitted by Chris (thanks!) in the comments, and seems to work for a few people:

Plug iPhone into Computer
Launch iTunes
After it’s done syncing, right click on iPhone (under devices in the left) and click on “Restore from Backup”
Choose one (it may not be the most recent, some folks have bad backups just before the upgrade)
Let the iPhone restore completely
Keep the feedback coming! You’ll lose anything you’ve done since that backup, but you should have your information back.

31st Oct2011

Microsoft does the future

by veedubdave

Great little film from Microsoft showing a view of teh future. Very slick and well produced, but im not convinced that I like the overall tenor of this. It all feels a litte too much like the distopian version of the future portrayed in the classic Logans Run and the more recent The Island. Not sure I want all of that thanks very much, it all seems a bit too intrusive, life by numbers and the potential for individuality and happenstance to dissappear.

And the rooms are all so soulless